Google: How far is too far?

In class this past Friday we discussed an article, "Google's data-storing feature fuels privacy fears." The article voiced the concerns of privacy advocates in regards to Google's latest mission, Web History. Google Inc. is now offering a feature they call 'Web History' that tracks web surfers' every move. Web History will keep records of the websites users visit and store them on Google's servers instead of the users computers. The recent debut has caused an uproar in the privacy realm from various research groups on privacy. They feel that acquiring this information will give Google to much power, or worse yet that Google will combine this information with that of DoubleClick. They also feel as though most users aren't aware that their searches can be linked to them.

I feel however that in Google's defense Web History should be viewed as a "use at your own risk" featuer. The service is strictly voluntary and users are made aware of their policies and given the ability to choose what to do with their information. In order for Google to evolve some essential steps must be taken. This program will better assist Google in providing its users with the most efficient information and service. If users are too wary of the potential negatives that this program will stir up then they should stay away. Even in this technologically advanced world we live in, the same "buyer beware" standard applies that consumers have lived by for years.